Is it a feature or is it a benefit? Are you servicing your customers or are you selling your customers?
Is it a feature or is it a benefit? Are you servicing your customers or are you selling your customers?

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Recognizing the touch points that make up the customer experience
Recognizing the touch points that make up the customer experience

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Likeability
Likeability

Rick Segel

Pubblicato il 15/09/2011

Beware negotiation
Beware negotiation

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
What's your special sauce?
What's your special sauce?

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
If you were to close your business tomorrow, who would care?
If you were to close your business tomorrow, who would care?

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Are you a pro-active retailer? If you don't know what that means, you already have a problem
Are you a pro-active retailer? If you don't know what that means, you already have a problem

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
How do you know when to close a sale?
How do you know when to close a sale?

Rick Segel

Pubblicato il 15/09/2011

How to motivate and manage the sales force
How to motivate and manage the sales force

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
Which competencies are required for today's successful sales force
Which competencies are required for today's successful sales force

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Selling and knowing how to sell. The pillars of marketing success
Selling and knowing how to sell. The pillars of marketing success

Andris A. Zoltners

Pubblicato il 15/09/2011

Sales & Marketing
The other revolution
The other revolution

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
Why should I come into your store?
Why should I come into your store?

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
The add-on
The add-on

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Should you keep a dog and bark yourself?
Should you keep a dog and bark yourself?

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
Selling in harder times
Selling in harder times

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
Retailing is selling what part don't we get?
Retailing is selling what part don't we get?

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Second generation channel strategy
Second generation channel strategy

Neil Rackham

Pubblicato il 15/09/2011

Sales & Marketing
If you dislike change... you are going to have a hard time coping with irrilevance
If you dislike change... you are going to have a hard time coping with irrilevance

Rick Segel

Pubblicato il 15/09/2011

Sales & Marketing
Communication from the commission to the European parliament, the council, the economic and social committee and the committee of the regions Single M
Communication from the commission to the European parliament, the council, the economic and social committee and the committee of the regions Single M

European Commission

Pubblicato il 02/09/2011

Scenario
World Development Report 2011 Conflict, Security and Development
World Development Report 2011 Conflict, Security and Development

The World Bank

Pubblicato il 02/09/2011

Scenario
The World Trade Report 2011 - The WTO and preferential trade agreements: From co-existence to coherence
The World Trade Report 2011 - The WTO and preferential trade agreements: From co-existence to coherence

World Trade Organization

Pubblicato il 02/09/2011

Scenario
Speech by the German Federal Minister of Finance Dr Wolfgang Schäuble Brussels Economic Forum 2011
Speech by the German Federal Minister of Finance Dr Wolfgang Schäuble Brussels Economic Forum 2011

Wolfgang Schauble

Pubblicato il 02/09/2011

Scenario
Monetary and financial developments (Monthly Bulletin - August 2011)
Monetary and financial developments (Monthly Bulletin - August 2011)

European Central Bank

Pubblicato il 02/09/2011

Scenario